Re-envisioning the web

Envisioning a human web. The core of our nature is empathy and a connection with our surroundings. That includes our community, as well as the natural world. Today’s web is disconnected from this core idea. The natural tendency of development is to grab your attention and energies, so you endure on. The paradigm of websites is to having you stay in. Facebook’s ultimate goal is to have mankind connected to their service 24/7, living alienated... Read More

On work diversity or why you need a Web Developer

There is a fundamental challenge in working on a full-time job: overcoming routine. For those of us who fell in love with different fields of knowledge, or areas of interest, it can be quite tough to end up doing a systematic, monoculture activity for en extended period of time. Even when one finds a truly captivating field to work in, there is the risk of getting to acquainted with it, tired of it. Just like in a long term relationship, the spectre... Read More

The Ideal Working Process, Part I

There as many working methods – or processes – as there are people who, well, work. I too have a way of functioning I highly esteem and that makes the whole process of development smooth and joyful for all of the involved parties. I tend to work with like minded people. Amongst the features we share are some I consider essential; open-mindnessness, creativity and a genuine interest in their field. These features are key, and those lucky... Read More

fredrocha.net, a user’s manual

Good news. I have found a place to lay my bag down, on the vast landscape of the World Wide Web.  I intend to channel what is going on in my professional life into this small corner. Whoever comes by may then, at a glance, understand what I have been doing in terms of development, as well as what is keeping me busy. Welcome to fredrocha.net, the developer’s home. One of the goals of this website is to demonstrate to potential client what they... Read More